The Challenge

Dudum Financial approached us with the challenge of rebranding the company in a manner befitting their high profile golf and private club industry clientele.  With competitor websites, all having a somewhat similar boilerplate corporate feel, the client challenged us to create something unique for the category and present their offering in a manner that stands out from the crowd and resonates with their target customers.
Services Provided:
Creative Direction
Website UX/UI Design
Collateral Material Design & Production

 

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Dudum Financial’s marketing efforts focus mostly on a direct B2B play. I continually work with the sales team to arm them with the collateral materials necessary to target, approach, and entice clients to join the Dudum Financial Family.  The Branding Style guide can be applied to any communication to ensure a consistent brand image across the board.

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We’ve updated the site and the branding since this post. The new Dudum Financial website’s updated landing page is shown below.  View the updated site here >.

When it comes to Employee Benefits and Financial planning for the Golf and Private club industry, Dudum Financial has become a true leader. Dudum has grown to represent over 60 of the country’s most prestigious clubs, including the legendary Pebble Beach Resorts Club.

Visit the New Dudum Financial Website >

 

 

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