The Challenge

The founders of Mourning Wood approached me with an idea and a challenge to design and develop the logo and branding elements for the new company. The clever and outlandish idea would definitely be memorable. That said, I felt it needed a level of polish to help make the name feel trustworthy to offset the irreverent and humorous concept. Finding the balance was the real challenge.
Services Provided:
Branding Design
Vector art Illustration



























We created Rubber stamps for the logotype and the info—side of the founders’ cards. We sourced 15 species of wooden business cards from a company called Cards of Wood. The wooden material added another level of sophistication to the brand image whose business is all about woodworking and craftsmanship. In subsequent runs, we had the logo and information printed on the cards to save time and ensure readability to avoid waste we found problematic during the hand made process. 

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