Back in the late 1990s, desktop computing became powerful enough to do the digital imaging work of a Quantel Paintbox machine, which was the leading digital technology of the time. In 1998, the Quantel Paintbox machines cost around $150,000 per unit (equivalent to $369,000 in 2019), and the post houses at the time were charging clients $450/hour to do post-production compositing and digital retouching work. The cost of entry to set up a post-production facility was in the millions, and the price of a G4 Mac computer was about 6k. At that time, I began to do post-production retouching and compositing on my own Mac G4 power pc in photoshop for many of my clients to save costs and maximize budgets. Several ad campaigns and some notoriety in the press from my work put me in a position to start my digital imaging shop called Lux Imaging with partners Jim Deyonker and Che Graham. The “One Love” composite was a self-promotional digital imaging piece I created from a series of 100s of photographs of a single model – Savana Samson. Much thanks to the late great photographer Richard Dean for working on this project with me. The “One Love” promo-piece showed that complex compositing and digital retouching no longer relied on the big and costly machines but more on the talent of the artists themselves.

Production Overview Coming Soon…

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