Our idea was to showcase the couture jewels in stylized recreations of classic Italian Renaissance paintings. The concept was to portray the essence of the Brand’s Italian heritage and depict the influence of Renaissance artistry in the company’s DNA. A Masterpiece within a masterpiece is another way to frame it. From this, the “Italian Masterpieces” Campaign was born.
We created original oil paintings for the backgrounds and photographed raw canvases to use as texture overlays on top of the original photography of the models. I did the digital imaging work on this project myself using multiple color adjustment layers and layer effects to blend the different mediums in a stylized manner. David Anton, my creative partner, and I worked hard to achieve the final look we envisioned. Want to give a big shout out to Elle Werlin, the wardrobe stylist on this job, and the fabulous Algene for the hair and makeup that brought our vision to life.
The models’ skin was over retouched to look more painterly, and the artwork was color corrected to accentuate the jewelry and blend the different elements seamlessly as you can see more clearly in the before and after shots below.
A challenge in creating this was to make sure the canvas texture showed up in both print and large format outdoor media (billboards, canvas wraps, etc.) Multiple rounds of press proofs and test prints were used to perfect the stylized treatment and desired result.
The jewelry is the only part of the images without the canvas texture overlay, adding an exceptional crispness to the couture jewelry.
Our iconic campaign is still featured on the current day site many years after it’s inception. View here >