The client approached me with the task of creating an elegant and sophisticated mark for the Rebecca Armitage Mortgages brand. The challenge was to design a mark and image for the company that felt more like an upscale fashion boutique or brand. The goal was to set her apart from the more corporate image of many of her competitors.
Showing the design development progression helps new clients get a better idea of my process. I use InVision’s Development boards to provide an easy to use platform for review and client feedback. This process also provides a log of the iterative process in which we collaborate to refine, explore, revert and or cull down what works best to take into the next round of development. The InVision boards below show the design sprint exploratory for this project and the steps we took to develop the final look and feel for the brand.