Commerce One Founder Tom Gonzalez who sold his business for 450m in the dot-com boom approached me with an idea to create a brand called “Road Rage”.  Mr. Gonzlez’ wanted to build out the brand utilizing his vast collection of some of the most valuable luxury vehicles in the world as a validator amongst motor enthusiasts like himself around the world.  He presented me and my team with a wide-open challenge to develop a strategy to build out the Brand with no limits in mind.