While working at Anton & Partners, Kobrand approached us to develop a new ad campaign for their Taittinger Brand. Taittinger Champagne is well known for its vintage L’INSTANT poster, featuring an image of Grace Kelly’s regal beauty glimpsed through an equally elegant flute of champagne. The advertising industry raised a toast to Taittinger’s dramatic, haute couture imagery, popularizing it on magazine covers such as “Vogue.” The classic poster is a work of art that resonates with great style and sentimental value to this day. It is still widely sold on the internet today.