The Challenge
Advanced Millwork reached out to me with the challenge of branding their new division named Top Tier. Their new offering utilized a unique material composite that was resilient to termites, water, fire, and mold with structural integrity four times stronger than anything on the market. The goal was to brand the material and the new cabinetry division and introduce it to the marketplace as a superior product to existing particleboard and plywood alternatives.
Naming
Branding
Creative Direction
Collateral Design
Mechanical Production
I created the Max Shield name for their new super material which is impervious to termites and mold, fire and water-resistant.
I developed the company tagline “Outer Beauty. Inner Strength” which captures the essence of the product with clarity and intrigue. The brand name and material logomark compliment each other on all materials.
We used Silver metallic foil and dark Pantone greys for all materials which provided the brand with a high end and luxurious image. The final printed package won a Premier Print Award from the Printing Industries of America.
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