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Project Types

BRANDING / E-COMMERCE / UX/UI DESIGN

Tribe of Two

A prestigious brand meticulously crafting an exceptional range of exotic snakeskin handbags and accessories, epitomizing luxury and sophistication.

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The Challenge

The Client approached Scott Cimock Design to develop the branding and logo mark for their new luxury handbags and accessories startup called Tribe of Two. The challenge was to create a crisp, clean and iconic mark that could be used on small spaces like the zippers and an elegant logotype to accompany it. We were also tasked with developing their e-commerce website and optimizing the user experience for navigating the product line.
Services Provided:
Branding
Strategy
UX/UI/Design
Visual Design
E-commerce Website Dev.

The Branding

The iconic “TT” logo stands as a beacon of luxury in the realm of bespoke craftsmanship, where exquisite handbags and accessories are safeguarded by magnificent creatures. Conceived as a boldly distinctive emblem, it embodies the unity of the Tribe, reflecting the essence of genuine partnerships and enduring bonds. It harmoniously symbolizes the importance of true partnerships and lifetime bonds while paying homage to the belief that Two Hearts are better than one.

 

 

 

 

 

 

 

 

The Strategy

At the outset, comprehending our client’s strategic goals and competitive landscape is paramount for project success. We initiated the process with thorough market research within the luxury and bespoke handbag sector, allowing us to engage in informed discussions and ascertain Tribe of Two’s unique positioning. Subsequently, through a series of client interviews and collaborative immersion workshops, we meticulously defined nomenclature and product categorizations, streamlining customer navigation. Our approach then evolved to devise diverse methods for enhancing product discovery, incorporating categories, groupings, collections, and visual gateways. Lastly, we leveraged Shopify to optimize resource allocation and deliver maximum value to the client.

 

 

 

 

 

 

 

 

The Results

There are 100 product styles featured on the e-commerce Shopify website. The site showcases Forty unique patterns and mesmerizing treatments available for bespoke creations for Tribe of Two’s discerning clientele. The brand is expanding its reach and increasing sales worldwide by utilizing Instagram site integration and social growth tactics. Tribe of Two’s glamourous accessories are spreading all over and are more frequently appearing all over the South of France in spectacular fashion.

 

 

 

 

Visit the Tribe of Two website here >

 

 

 

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