1925 engaged me to establish a brand foundation capable of supporting multiple financial services organizations as the business evolved. What began as a visual identity initiative evolved into a comprehensive ecosystem spanning brand strategy, experience design, marketing assets, and digital platforms.
The Challenge
As the organization expanded, it needed a modern identity system capable of communicating trust, sophistication, and expertise while creating consistency across multiple business units operating within a highly regulated industry.
Services: Creative Direction / Brand Strategy / Experience Design / Webflow Development
Industry: Financial Servicest
Engagement: Identity System / Digital Platform / Brand Applications
Solution
The solution focused on creating a cohesive brand ecosystem that unified the organization’s visual presence, elevated its market perception, and provided a framework for future expansion.
Building the Brand Foundation
Creating a Cohesive Identity System
The first phase focused on defining the visual language of the brand through a clear set of design principles, typography standards, color systems, and identity guidelines.
The system included a custom logotype, typography standards, brand lockups, color palette, marketing collateral, and digital design guidelines. Together, these elements created a refined visual language that balanced sophistication, clarity, and long-term flexibility.
The result was a cohesive brand system that maintained a clear and recognizable 1925 presence across every customer touchpoint.
With the identity system established, the next phase focused on bringing the brand to life through a digital experience designed to communicate expertise, reinforce trust, and establish a polished digital presence. The resulting platform became the primary expression of the 1925 brand online, translating the visual language into a clear, elegant experience for wealth advisors and insurance professionals nationwide.
Brand Experience Design & Launch
Following the development of the identity system, I designed and developed the 1925 Life Brokerage website to serve as the brand’s primary digital platform. The experience was crafted to balance sophistication and clarity while positioning the organization as a trusted partner within the financial services industry.
Beyond communicating services and expertise, the platform was structured to support future educational content, market insights, and thought leadership initiatives as the organization continued to grow.
Content strategy
Information architecture
UX/UI design
Webflow development
Brand Launch
Brand Expansion
Scaling the 1925 Ecosystem Through a Shared Brand System
The original identity system was designed with flexibility in mind, allowing the visual language to extend across multiple business units while maintaining a consistent brand presence.
As the organization evolved, a compliance-focused partner extended the established design system to create the 1925 Financial platform.
Compliance Agency Extends Brand System
Launch of 1925 Financial
Consistent Visual Language Maintained Across Both Organizations
( 1925 Financial Website Brand System Implementation )
Results & Impact
The engagement established a cohesive identity system, launched the 1925 Life Brokerage platform, and created a framework for brand expansion.
As the organization evolved, the design system continued to guide new initiatives, maintaining consistency across growing customer touchpoints and digital experiences.
Established a scalable identity system for a growing financial organization
Designed and developed the 1925 Life Brokerage digital platform
Established a framework that later expanded into the broader 1925 Financial ecosystem
Unified multiple business entities under a consistent visual language
