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Creative Director / Brand & Experience Strategist

About Me

I help organizations uncover opportunities for growth and transform ideas into brands, products, experiences, and businesses. As a Creative Director, Brand Strategist, and Experience Design Lead, I help founders, startups, agencies, and established organizations shape narratives, build brand systems, create digital experiences, and bring new ideas to market.

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How I Help

Whether launching something new, evolving an established brand, or exploring opportunities enabled by emerging technologies, I help organizations navigate change through four core areas of focus:

Brand Strategy & Positioning

Clarifying market position, defining messaging, and building strategic foundations that help organizations differentiate and grow.

Experience & Product Design

Designing customer-centered digital products, platforms, and experiences that align business objectives with user needs.

Business & Growth Strategy

Helping organizations identify opportunities, evaluate new initiatives, and develop strategic roadmaps for growth and evolution.

Emerging Tech. & Innovation

Applying emerging technologies (+AI) to accelerate everything from research, ideation, and content creation to the development of new products, services, and experiences.

Approach

Every project follows a similar path—understanding the opportunity, designing the experience, validating ideas, and evolving solutions through real-world learning and feedback.

Discovery &
Positioning

Clarifying vision, identifying opportunities, and aligning brand, product, and audience objectives.

Systems &
Experience Design

Building cohesive experiences across storytelling, UX, visual systems, and emerging technology.

Prototype
& Validation

Rapidly exploring concepts, workflows, and interactive experiences through iterative design and testing.

Launch
& Growth

Refining, activating, and evolving systems designed for real-world engagement and scalable growth.

Connecting Vision, Strategy, and Execution.

Recognition

Awards

I have had the privilege of leading talented teams to produce work for amazing clients that have been recognized as best-in-class by the industry. Awards include; Webby, Addy, Andy, Cannes, Clio, Ace, Awny. My work has been featured in Archive, Print, Graphis, Adweek’s “Top Spots,” Advertising Age, Communication Arts, and many more industry publications.

Award show logos MASTER vertical 2026 30 percent black overlay

Clients:

Living in New York City for most of my career, I have had the pleasure of working with some pretty amazing clients, both large and small. Here’s a partial list of some of the larger, more widely known brands and celebrity clients I’ve had the privilege of collaborating with over the years:

– Almay
– Aol/Time Warner
– AT&T
– Bank of America
– Candies
– Charles David
– Cover Girl
– Equinox Fitness Clubs
– Fila
– Gap
– G+J Publishing
– Gucci
– Guess
– LifeSavers
– Loreal
– Loro Piana
– Mac Cosmetics

– Maserati
– Meredith
– Me Too Footwear
– Northwest Airlines
– Piranesi
– Pixar
– Reebok
– Revlon
– RJR
– Sean jean
– Serengeti Eyewear
– Snapple
– Sony Music
– Tanqueray
– Tiffany
– Taittinger
– USA today

– Vera Wang
– Verizon
– Victoria Secret
– Villeroy & Boch
– Virgin Records
– Warner Records
– Conde Naste
– Cosmopolitan
– Details
– Esquire
– GQ
– InStyle
– Interview
– Maxim
– NY Times Magazine
– Parents
– Surface

– The Source
– Time
– Vanity Fair
– Vogue
– Wired
– Busta Rhymes
– Carlos Santana
– Chris Webber
– David Bowie
– Pharell
– Grant Hill
– Iman
– J Lo
– Lenny Kravitz
– Madonna
– Paul McCartney
– Tyra Banks