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BRAND POSITIONING | CREATIVE DIRECTION | EXPERIENCE DESIGN

About Me

I help organizations uncover opportunities, strengthen their positioning, and transform ideas into stronger brands and customer experiences. As a Creative Director and Experience Designer, I ensure the strategic thread is carried across disciplines—from strategic direction through creative execution.

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How I Help

Whether launching something new, evolving an established organization, or responding to a changing market, I help identify where the opportunities lie and connect the disciplines needed to move them forward.

Brand Positioning
& Strategy

Clarifying market position, identifying opportunities for differentiation, and building strategic foundations that help organizations compete more effectively.

Creative Direction
& Brand Systems

Translating strategy into distinctive ideas, visual direction, messaging, and cohesive brand systems across customer touchpoints.

Experience
& Product Design

Designing customer-centered digital experiences and products that connect business objectives, brand strategy, and user needs.

AI & Emerging Technology

Applying AI and emerging technologies to accelerate research, exploration, creative development, and customer experiences—and identify new opportunities as they emerge.

Approach

Every engagement starts by understanding the situation before determining the solution—then carries that thinking through exploration, execution, learning, and improvement.

Understand
& Define

Understand the business, market, competition, and customer—then clarify the real problem, opportunity, and strategic direction.

Explore
& Decide

Explore possibilities across positioning, brand, experience, and technology—then make clear strategic and creative choices about what should move forward.

Create 

& Execute

Translate direction into brands, communications, products, and customer experiences—maintaining strategic continuity across disciplines.

Measure
& Improve

Use evidence, feedback, and changing conditions to understand what’s working, identify opportunities for improvement, and determine what comes next.

Data Tells Us Where the Opportunities Are.
Creativity Determines What We Do With Them.

Recognition

Awards

I’ve had the privilege of leading talented teams to produce work recognized by some of the industry’s leading awards. I’m grateful to the many talented people I’ve collaborated with along the way. My work has also been featured in Archive, Print, Graphis, Adweek’s “Top Spots,” Advertising Age, Communication Arts, and other industry publications.

Award show logos MASTER vertical 2026 30 percent black overlay

Clients:

Having spent much of my career living and working in New York City, I’ve had the opportunity to work with an incredible range of clients—from emerging businesses to some of the world’s most recognized brands—across industries, disciplines, and challenges.

– Almay
– Aol/Time Warner
– AT&T
– Bank of America
– Candies
– Charles David
– Cover Girl
– Equinox Fitness Clubs
– Fila
– Gap
– G+J Publishing
– Gucci
– Guess
– LifeSavers
– Loreal
– Loro Piana
– Mac Cosmetics

– Maserati
– Meredith
– Me Too Footwear
– Northwest Airlines
– Piranesi
– Pixar
– Reebok
– Revlon
– RJR
– Sean jean
– Serengeti Eyewear
– Snapple
– Sony Music
– Tanqueray
– Tiffany
– Taittinger
– USA today

– Vera Wang
– Verizon
– Victoria Secret
– Villeroy & Boch
– Virgin Records
– Warner Records
– Conde Naste
– Cosmopolitan
– Details
– Esquire
– GQ
– InStyle
– Interview
– Maxim
– NY Times Magazine
– Parents
– Surface

– The Source
– Time
– Vanity Fair
– Vogue
– Wired
– Busta Rhymes
– Carlos Santana
– Chris Webber
– David Bowie
– Pharell
– Grant Hill
– Iman
– J Lo
– Lenny Kravitz
– Madonna
– Paul McCartney
– Tyra Banks