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Work

Selected work across brand positioning, creative direction, digital experiences, products, and campaigns.

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Valef Yachts

Repositioning a yacht industry pioneer for a more competitive market
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Piranesi

Elevating a brand through creative direction and craft
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Happy to Help

Building and launching a differentiated personal concierge brand
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Tribe of Two

Bringing an Italian luxury product line to market
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The Collection

Optimizing the customer experience for Miami’s premier luxury dealership
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Dudum Financial

Repositioning a financial firm for the private club market
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Bodyby.ai

Turning an AI fitness concept into a market-ready product and brand
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Lux Imaging

Crafting impactful imagery for leading brands and celebrities
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IONIC Water

Modernizing the brand and digital experience for breakthrough water technology
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Power in Motion

Using AI world-building to amplify a universal cause
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Taittinger

Bringing a distinctive creative vision to an iconic champagne house
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Grow to Learn NYC

Designing a platform to support NYC’s school garden initiative
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Bankable Productions

Developing a brand identity for a content production company
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INOMO

Modernizing the digital experience for a contemporary furniture brand
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Equinox

Driving a strategic campaign for a leading fitness brand
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WordHerd

Building a brand system for a website migration firm
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Logofolio Vol. 2

A collection of distinctive icons and symbolic identity systems
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FUTR Proof

Building a brand ecosystem for long-term growth.
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Logofolio Vol. 1

A collection of refined wordmarks and visual identity systems
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43 West 64

Introducing luxury lofts at the heart of culture in NYC
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Pin-ups

Paying homage to the masters of the pin-up era
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Loro Piana

Introducing a luxury brand and supplier to the US market
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Rebecca Armitage Mortgages

Creating the identity for Rebecca Armitage Mortgages
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Snapple

Developing memorable campaigns for a global beverage brand
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Energyintel

Bringing an IoT Energy Efficiency Company to market
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Mike Ruiz

Creating a fashion editorial driven by vision, craft, and collaboration
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Top Tier

Repositioning a cabinetry brand around a differentiated material innovation
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Kannalif

Designing a vibrant brand system for a CBD product line
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1925

Building a scalable brand system for a growing financial organization
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One Love

Pushing boundaries through a provocative concept

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Altas Health

Launching a premium wellness brand for the AS community
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Creative Imagery Archive

Three decades of brand imagery, visual storytelling, and craft
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Advertising Archive

A curated archive of campaigns where art and commerce unite
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Website Archives

A curated archive of digital experience work