The Challenge
The client approached me to develop a new brand, positioning strategy and Minimum Viable Product for their IoT Energy Management Solutions Startup. The challenge was to help them name the company, create a v1.0 design system, develop an MVP website/E-commerce platform, and initial marketing and investor materials to help them raise capital and expand their team and offering.
Services Provided:
Strategy
Naming
Branding
Investor Decks
Visual Design
CX/UX/UI Design
MVP Website/E-commerce Dev.
MVP Marketing mats
The Approach
Understanding our client’s business and competitors is the first step to a project’s success. Initial market research helped identify opportunities and drive the conversation to better assess the marketplace and more clearly identify the new entities’ position in it. Then, through a series of interviews and collaborative immersion workshops with the client, we defined the MVP roadmap using The MoSCoW method, a four-step approach to prioritizing which project requirements will provide the best return on investment (ROI).
The Results
We simplified the go-to-market strategy to focus on five main areas; Commercial IoT, Solar & Battery, E.V. Chargers, and Air Purification. We successfully developed the Branding, Investment and Sales Decks, 52-page Market Outlook & Investor Offering, Partnership Agreements, MVP Website & E-commerce platform, Initial Marketing Assets, and a go-forward strategy. Excerpts from the Phase 01 development are shown below. View the MVP beta site soft launch here >
