The Challenge
ltas Health was entering a crowded CBD market with a more focused proposition: products developed around the needs of people living with Ankylosing Spondylitis and related inflammatory conditions. The challenge was to create a brand that could communicate credibility and relief without falling into the familiar visual language of the category.
The identity and experience needed to feel contemporary, trustworthy, and medically informed while remaining approachable—creating a flexible system that could extend across packaging, patient education, e-commerce, and digital communications.
Services Provided:
Strategy
Naming
Brand Identity
Design System
Packaging Design
Digital Experience Design
MVP Website & E-commerce
The Altas name combines “ALT” with “AS,” the common abbreviation for Ankylosing Spondylitis—reflecting the brand’s focus on alternative ways to support people living with the condition. The icon extends that idea visually: connected forms suggest the spine, while the surrounding golden droplets reference the brand’s CBD/CBN formulations and the idea of relief and improved movement.
