The Challenge
Grow to Learn NYC was launched to inspire, support, and expand sustainable school gardens across New York City’s public schools.
The challenge was to create a brand and digital platform that could educate teachers, support schools, encourage donations, recruit volunteers, and help a wide range of audiences understand how to get involved.
The experience needed to feel approachable, useful, and community-driven—while providing the structure, resources, and clarity required to support a growing citywide initiative.
Services: Brand Development / Creative Direction / Experience Design / Digital Strategy / UX/UI Design
Industry: Education / Nonprofit / Community Initiative
Scope: Brand Development / Resource Platform / Community Engagement / Donation & Volunteer Pathways
Brand Identity & Digital Platform
A flexible identity system and digital platform were developed to help Grow to Learn NYC establish a recognizable public presence while supporting the initiative’s educational and community-building goals.
The experience was designed to balance inspiration with utility—helping schools, teachers, volunteers, and supporters understand the mission, access resources, and engage with the program in meaningful ways.
From an extensive educational resource library to grant and application information, the platform gave schools and educators centralized access to the tools, information, and opportunities needed to start, support, and grow school gardens.
Educational Resources & Community Engagement
The platform brought together educational resources, curriculum materials, funding information, events, and practical guidance to help schools build and sustain successful garden programs.
Content was organized around the needs of teachers, schools, volunteers, and community members—making it easier to find relevant information, access support, and discover ways to participate in the initiative.
Community Growth & Participation
The platform was designed to support donations, partnerships, volunteer engagement, events, and public participation—making it easier for schools, families, organizations, and supporters to contribute in different ways.
Together, these pathways helped extend Grow to Learn NYC beyond an educational resource into a broader citywide network connecting schools, communities, volunteers, and partners.
Results & Impact
Grow to Learn NYC supported a network spanning all five boroughs, more than 750 schools, and approximately 64,000 children across New York City. The digital platform provided a centralized brand, resource, and engagement system to support that growing citywide initiative.
5 Boroughs Reached
745+ Schools Across NYC
66,000 Children Reached Annually
By bringing educational resources, community participation, and program information into a unified digital experience, the platform created a more accessible and scalable foundation for continued growth.
